I took a break from producing “Pastor Brett” videos over the past couple of months. A few reasons contributed to my absence, most notably the relocation of my office.
Unmentioned in the video above is the amount of time I’ve put into launching our Facebook Live worship service initiative, something we are still working on improving.
One of the techniques communicators use is the “shock” effect. In this video, I start with a statement you wouldn’t expect me to say in order to your attention… so that I can make my point.
Several years ago, it became all the rage for churches to adopt mission statements. When establishing mission statements, perhaps the most popular approach today is to emphasize the Great Commission and the Great Commandment. It’s not uncommon to hear mission statements like:
“A great commitment to the Great Commandment and the Great Commission will produce a great church.”
“To glorify and honor God by fulfilling the mission the Lord gave His followers through the Great Commission (Matthew 28:19-20) in the Spirit of the Great Commandment (Matthew 22:37-40).”
“We are a people committed to living and teaching the Great Commandment (loving God) and the Great Commission (loving others).”
This is all well and good, and I may be guilty of nitpicking here, but these statements can be misleading. You might be thinking, “How on earth can those mission statements be misleading?”
Extensive research reveals that 23% of Americans attend church regularly (2-3x per month) even though 35-45% say that they do. Read the story HERE.