Best Selling Translations So Far This Year (July 2013)

CBA has released their data regarding the best-selling Bibles so far in 2013…

By Units Sold

1. New International Version (various publishers)

2. King James Version (various publishers)

3. English Standard Version (Crossway)

4. New Living Translation (Tyndale)

5. New King James Version (various publishers)

6. Holman Christian Standard Bible (B&H Publishing)

7. Common English Bible (Common English Bible)

8. Reina Valera 1960 (American Bible Society)

9. New American Standard (various publishers)

10. New International Readers Version (Zondervan)

Based on Dollar Sales

1. New International Version (various publishers)

2. King James Version (various publishers)

3. New Living Translation (Tyndale)

4. New King James Version (various publishers)

5. English Standard Version (Crossway)

6. Holman Christian Standard Bible (B&H Publishing)

7. New American Standard Bible update (various publishers)

9. Reina Valera 1960 (American Bible Society)

10. New International Readers Version (Zondervan)

When I compare these sales figures with the sales figures from September of 2011, I see some significant changes.

First, note the decline in popularity of Eugene Peterson’s paraphrase called The Message. This shouldn’t be too much of a surprise because the language was so colloquial, so relevant to a specific time in American English history, that it was certainly destined to have a relatively short shelf life. What does surprise me is how quickly it has dropped from the top 10 in both unit sales and dollar sales.

Second, notice the newcomer called the Common English Bible. I am not aware anyone I know personally who uses or owns a Common English Bible. Yet, in unit sales, it is actually ahead of the New American Standard Bible (NASB), a Bible which is preferred by many people I know. However, because it trails the New American Standard in dollars sales, I suspect it is a popular economy, outreach Bible that has been purchased in bulk at a low prices.

Finally, the English Standard Version has gained some ground in a couple of years, in both unit and dollar sales. This has been at the expense of the New King James Version (NKJV), which has lost ground in both unit and dollar sales.

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