Brett McCracken definitely has his finger on the pulse of hipster Christianity. I really enjoyed this because the subject is something that is very relevant to me as a pastor. The pressure to be “cool” in order to attract a crowd has been the trend for some time now in American evangelicalism. McCracken describes hipster Christianity, dissects hipster Christianity, and develops his vision of how genuine, counter-cultural, biblical Christianity will always be cool to those it is reaching. But being cool for cool’s sake is non-productive.